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Client Profile: All About Family

All About Family, Inc. is a personal assistance and companion care agency in Richmond, Va. One of the great things about my job is the opportunity to work with a variety of companies in any industry. I was essentially unfamiliar with the job that All About Family (AAF) does in the community, but after learning about their work I can imagine that their services would be invaluable to almost anyone at some point in their lives. I am reminded to be thankful for the lack of monotony present in my day-to-day work with such a varied group of clients.  

Background

For a company that specializes in taking the utmost care for people in times of need, I could not think of a more appropriate person than President Dianne Inman to run such an operation. Dianne is a very sweet lady who had nothing but positive things to say while we worked together. She operates a very efficient and well-run business, managing not to lose sight of the true focus of the company: caring for others. 

AAF provides at-home care not only for the elderly, as I first imagined, but for many diverse people at different stages of life. They are available to care for those with both short- and long-term illness, pregnant women both during and after pregnancy, and even individuals who could merely use some company in their daily routines. The range of service is adjusted depending on the needs of individual clients, whether you need help with housekeeping or a live-in caregiver.   

The Site

The first step for AAF was creating a new logo to represent their company. Their previous logo was effective but somewhat 2-D and lacking a creative twist. Their new logo is also simple, but is true to the company's compassionate identity.

 

After finalizing an appropriate logo, I began creating a color scheme for the website. Dianne herself is such a bright and cheerful woman that there was no doubt that this company needed clean, happy colors for their website. I took the yellow from their previous logo and made it a deeper, richer color. This coupled with a burnt orange, the burgundy of the logo and a good amount of white space created a bright website without being dull or washed out. 

For the website layout I chose a bold horizontal navigation bar under a gradient header that incorporated the logo. This along with a gradient footer makes up the foundation of the site, with well placed text, photos, maps and other elements arranged throughout. 

This design is definitely a favorite of mine (though I have found that my "favorite" design changes almost as often as I create new sites!). Have a look around the All About Family site and let me know what you think of the design, color, layout, anything! Thanks for reading, and thank you to Dianne and her staff for being such a great client to work with.